Global property portal The World Property Network (TWPN) says a deal it has struck with an international property referral firm that could lead it to become the global version of Rightmove, listing over three million homes for sale.
The UK-based TWPN currently markets 380,000 homes from 900 agents across a broad network that includes Sky Property TV as well as online. Its new deal sees it enter into an alliance with the Realty World Global Referral Centre which specialises in homes both in America and the Carribbean.
A statement announcing the alliance claims that when the two businesses join forces they will “together offer initially three million properties for sale across the world,” reports Estate Agent Today.
The group chairman of TWPN, Peter Mansfield, says the partnership is based on a mutual understanding that the online property world is archaic.
“Both businesses believe that the international market has not evolved sufficiently to enable it to tune in to the digital era of property trading,” Mansfield said of the partnership with RWGRC. “It is still in the dark ages of antiquated property websites and individual country property portals that have not kept up with the rapid pace of technology.
“This is a strategic partnership that will see TWPN with its superb consumer interface and advanced site user functionality make the first steps towards being a global version of Rightmove and disrupting the market with this innovative international property trading platform.”
Earlier this year The World Property Network launched a program that aired on Sky Property TV to showcase the properties of agents in the UK.
The show offered agents and developers a slot of 14 minutes within the show to profile their business, properties and developments and claimed, at the time, that each transmission had a daily audience of over 40,000 viewers.
Currently, TWPN is offering agents three months worth of free listings on its site.