Tyre manufacturing giant Michelin has just relaunched its Michelin Auto Professional programme, making it easier for members to access their vital statistics.
Michelin states that the portal was originally created to facilitate close collaboration and business growth planning with partner dealers. It groups together key data, including the value of the dealers’ partnership bonus. The site also archives results from the audit each dealership must pass each year to gain and retain their Michelin Certified Centre (MCC) status and the right to display MCC Michelin Man signage.
“The relaunched Dealer Portal is an essential tool for our advocate network, allowing the dealerships and the company to communicate constantly, and work together to better serve our customers – a key pillar of the scheme from the start,” said Mark Meagher, retail programme development manager at Michelin in a statement.
“The partnership programme has always aimed to help its dealerships improve every aspect of their service provision, from customer service to business acumen, and thanks to the portal, the proof – the high audit scores required to remain an MCC – is always available.”
The portal provides a fantastic opportunity for automotive professionals to network and keep up to date with Michelin training courses.
