Leading global classifieds business Mitula Group has had a record January; not only has traffic from its global sites hit 80.2 million visits, but it’s also delivered 1.25 million click outs to its advertising partner sites delivering year on year growth in both instances.
The classifieds group has websites in 50 countries and recently released a major housing price trends report in Spain using big data collected from its property sites.
Visits in January 2017 were up 30.8 percent year on year to 80.2 million from 61.3 million at the same time last year while click outs to advertisers were up 34.5 percent to 125.1 million from 93 million last year.
Gonzalo del Pozo, the CEO of the Mitula Group, said consistent growth among the group’s websites across the globe is an indicator of the company’s strong traffic growth.
“The growth in traffic each January provides us with a strong indication of the likely performance of the company over the coming 12 months. Therefore, we are very happy with the growth in traffic and the corresponding growth in click outs generated in January,” del Pozo said.
“The strong growth is evidence that people across the globe increasingly rely on Mitula’s sites to discover classifieds listings and continues to cement Mitula’s place as an important driver of leads to our advertising partners.
“We are also happy that there has been strong growth across all regions and all market segments.”
All regions delivered strong year-on-year growth in traffic with the America’s increasing by 37.0%, Asia Pacific (APAC) by 30.9%, and Europe/Middle East/Africa (EMEA) by 24.6%.