Live and ready to help grow real estate businesses across Australia, onthehouse.com.au, (a CoreLogic business) announced the release of several new interactive online automated marketing tools to help agents attract more buyers, sellers and investors.
Since acquiring onthehouse.com.au in 2015, CoreLogic has repositioned the site as the home of high-quality property research where consumers can easily source myriad information about the property market and properties for sale.
One of the latest features to complement the current suite of interactive onthehouse.com.au tools is Smart.Ads – a simple, effective and automated social media product that allows agents to automatically post new listings, recent sales and suburb updates to Facebook.
First to recognise the value that Smart.Ads delivers has been one of Australia’s top performing real estate franchises, Century 21 who consider themselves to be a modern, fast-growing real estate business that places a lot of importance on engaging with customers in a way that’s customer-convenient and, with the understanding that time matters.
Century 21 CEO Charles Tarbey said “Social media applications such as Smart.Ads by onthehouse.com.au have extended our business in ways we never expected.
“It keeps the Century 21 brand top of mind with consumers and definitely adds value to our team marketing initiatives. In particular, our Century 21 social media team are able to create, build and assist our Australasia agents with social media engagement,” says Tarbey.
“A recent Smart.Ads test campaign, which spanned five days, earned in excess of 1191 clicks through to the listing, 21 likes, 1 shares and 7 comments. The positive for Century 21 is Facebook engagement and the 1191 highly targeted clicks to our listings.
General Manager Innovation at CoreLogic, David Maire said, “onthehouse.com.au is all about generating information that’s useful to our consumer customers, and providing value to the CoreLogic real estate customer.”
“Smart.Ads has rapidly claimed the attention of agents which tell us that cost-effective, property information innovation is becoming an integral part of daily marketing initiatives.”
“Every day at CoreLogic we’re looking to ensure onthehouse.com.au is a valued property research portal for our visitors. Over 1 million unique visitors come to our site every month, our membership base has grown, and we’re proud of the 210,000 consumers, over 6000 agencies and 57000 agents that rely on us for property data insights and innovate marketing tools,” Maire said.
Some of the features our members find most useful includes the latest new on property market trends and changes, suburb reports for investors showing the top performing suburbs, prior to purchase assessment tools, individual and area property reports, how to find an agent, renovation Onthehouse.com.au real estate agency customers are enjoying our free listings
service and the ease of integrating it with their existing CRM (customer relationship management software) and finding that it’s a new method for finding and having more direct access to consumers.