The list, which will be updated weekly, identifies those agents most active on Twitter with each being scored based on numerous social signals including re-tweets, mentions, followers and replies to create the Zoopla Property Power 100. Further social media activities will be added into the scoring criteria over time.
The purpose of the Zoopla Property Power 100 is to highlight the most active and influential agents on Twitter and to encourage those less active to think about how social media can help to build their brand and develop their profile and reputation in their local markets.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “Social media and property marketing go hand in hand – we’re a nation obsessed with property and using social media to extend this conversation makes perfect sense. Those agents on the Zoopla Property Power 100 are the most active and influential in social media today but that can change overnight with a little effort from others interested in making their presence felt.”
Top 5 Twitter Tips from Zoopla.co.uk for Agents
- Don’t auto-feed all your properties to your twitter timeline
- Identify and engage with those currently house-hunting in your area
- Tweet photos of your best or most interesting properties
- Be helpful and tweet useful, relevant links and highlight your local knowledge
- Post at least twice a day
Agents who are currently not featured on the Zoopla Property Power 100 can submit their Twitter handle here to see how far up the Zoopla Property Power 100 leaderboard they may feature.
“A great method for a portal to build an engagement with agents. There is nothing like leader boards and a sense of competitive tension to drive the egos of agents. For the portal the aggregation of Twitter addresses of agents is powerful data, as well as to follow their communications – nothing like sharing some insightful comments of a smart agent through the wider audience of the Twitter account of the portal – mutual benefit and brand awareness building. Smart idea by Zoopla.”