This new feature has been added to all individual listings currently on Motors.co.uk’s online car marketplace. This is a result of the company’s research which revealed that buyers wanted more adaptability when they are contacting dealers.
When Motors.co.uk carried out a survey involving 1,000 consumers, they found that people valued an SMS contact option more highly than a 14-day money-back guarantee.
Advertisements on the site now have a ‘Text Dealer’ button, which generates an online inquiry form that lets them ask the dealer any questions they have regarding vehicle availability, photographs, and test drives. The dealer then has the option to reply via a phone call or another SMS.
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