Move, Inc. has announced it has acquired TigerLead, a Los Angeles-based technology company that provides real estate professionals a powerful solution for capturing, cultivating, and managing buyer and seller leads.
TigerLead offers a broad suite of tools and services for agents, teams, and brokers, delivering deep insights into the consumer’s “DNA” – such as, how many times a user has returned to the site to search, price ranges and amount of times homes are viewed. This sort of key information and analytical data allow real estate professionals to take that next step in enhancing relationships and connections through a deep understanding of consumer wants and needs.
Move expressed in its blog: “Anyone familiar with Move knows that our goal is to deliver the single best suite of solutions that help consumers connect with properties and local agents, while delivering Realtors a complete set of productivity tools that let them manage their business from initial lead-generation all the way to their client’s closing. With the addition of TigerLead, we’re adding an element that can help brokers and agents expand how they capture, cultivate, and manage buyer and seller leads.”
The TigerLead platform provides an enterprise-class lead management system that gives 24/7 visibility into the entire team’s lead follow-up performance. This unique platform provides a potent closed-cycle system that combines strong Search Engine Marketing (SEM) expertise with a sophisticated IDX platform and lead management system to help agents generate “Smarter Leads,” leads that are delivered with unique insights such as how many times a user has returned to the site to search, price ranges and the amount of times homes are viewed.
“Bringing TigerLead under the Move umbrella extends our value to our customers in a tangible way that will deliver more high quality leads and help facilitate more real estate transactions,” said Steve Berkowitz, Chief Executive Officer of Move.
Howard Tager, co-founder of TigerLead said, “With TigerLead now part of the Move family, there is a tremendous opportunity to enhance our existing product by leveraging Move’s industry-leading online consumer traffic and engagement as well as capitalizing on its strength in mobile technology – an area where TigerLead’s customers have expressed a very strong interest.”
Subsequent to the acquisition, the existing TigerLead team will remain intact, with co-founders Howard Tager, Art Sawyer, and Adam Ingersoll continuing to run the TigerLead business supported by their experienced management team. The purchase price for the acquisition was $22 million in cash and will be reflected in Move’s third quarter 2012 financial statements.