Due to a medical emergency in 2011 which, Andrew V was forced to take a long leave of absence from his place of employment because he was unable to find a trustworthy domestic help person to help in the time of need. That experience led Andrew to think about others’ similar dire situations, so he activated his 23 years of experience in sales and marketing, and MyChores was conceived.
MyChores was officially launched in 2014 and it aims to assist people in finding the help they needed at home – be it maids, caretakers, cooks, drivers, or pet custodians. Founded by industry professionals with a combined experience of over 50 years, the online assisted search service helps look for, screen, and shortlist the best candidates in any category of domestic help, and quickly.
It also provides help for specific services such as baby care, elderly care, and deep cleaning of homes.
Andrew’s idea was to be “the most dependable platform” for employers and helpers to seek each other out through technology. He, along with co-founding member Vikas Kumar hired tech people to build the backend and technical platform for the venture.
Domestic helps only need to register with MyChores, instead of going door-to-door or checking for vacancies with security guards at apartments. Domestic help registered with MyChores are paid between Rs 6,000 and Rs 15,000.
MyChores targets double-income nuclear families and households. Its USP includes a strict screening process and the speed with which it sources help. The startup has its own worker database and does not depend on other local agencies.
However, the most challenging task, Andrew says, was getting workers on board. “It was not easy to source workers, but over the years we tried a host of ways, including outreach programmes through NGOs, print ads, SMS blasts, referrals etc. Today we know what works in which area to source workers – that’s our secret sauce. We currently have over 50,000 maids registered with us across Mumbai, Thane, and Navi Mumbai,” Andrew says.
MyChores, which started operations in Mumbai with a two-member team, has now grown to a 25-member team spread over sales, IT, and operations.
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