Now that the National Australia Bank’s venture capital fund has invested in a software automating real estate marketing company, they’re planning to launch their predictive data analytics to indicate when mortgage-broking customers are readying to buy or sell a house.
NAB Ventures has led a $5.9 million Series A capital raising by ActivePipe, a Melbourne-based start-up that counts LJ Hooker and Ray White as customers. Real estate venture capital firm PieLab Venture Partners has also invested.
ActivePipe was founded 2½ years ago and is chaired by Martin Dalgleish, a former PBL Media director who also sits on the board of the P2P lender RateSetter. Mr Dalgleish is a partner at Asia Principal Capital, ActivePipe’s adviser.
The software allows a big brand to deploy customer-specific communications throughout a network of agents, who then receive data revealing customer intent based on engagement with the content.
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