Jaclyn Johnson, creator and author of WorkParty, hopes to redefine what the phrase “work party” really means.
According to her, the brand “WorkParty” popped into her head before the concept even had: “The name itself was always a brand we wanted to start at Create & Cultivate,” Johnson explained. “We were just trying to figure out what it would be.”
And after Johnson began writing the book that eventually became WorkParty (which is half a look back at her own work experiences, half a how-to career guide), she had an epiphany of sorts—the book she’d been working on was, in fact, work and a party.
“I wanted to take the idea of a boring work party and the notion you have tied to it and flip it on its head,” Johnson said. “Work for so long has been this negative thing in our lives, but I really feel like that’s sort of transitioning right now.”
To celebrate the book’s August 21 release, Johnson will be embarking on a 10-city tour that will take WorkParty to tried-and-true Create & Cultivate cities, as well as metropolises they haven’t yet been able to hit like Boston, Atlanta and Nashville. Johnson calls it a “non-traditional book tour”—there will be no bookstore visits and readings. Instead, they’re bringing along well-known female entrepreneurs like Who What Wear co-founder Hillary Kerr and fashion designers like Rebecca Minkoff and Kendra Scott.
Read more here.
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