New COO for Privateproperty

Gordana Davila

January 29, 2013

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Apparently Privateproperty.co.za’s new COO, Simon Bray’s background is anything but conventional, and that’s what the South African property portal likes about him. Simon Gray started out as an Engineering student, majored in Marketing, notched up Fashion Designer and Software Entrepreneur as part of his experience, and finally landed at Privateproperty.co.za.

His eclectic skills mix is well suited to the Privateproperty.co.za business: “We exist to shape the current and future state of the real estate industry. We believe we can make a positive and lasting difference to the way the industry works. We RE-IMAGINE a better way to live and work and we make sure we have fun while we’re doing it.”

Simon joined the Privateproperty.co.za team in August 2011 when it bought Howzitt, a small estate agency software start-up, and integrated Inview, the agency’s flagship product, into its market-leading Fusion software. After being involved on the agency software side for just under a year, Simon headed up the Product and Technology department where he gained a deeper understanding of the full scope of the business.

“Privateproperty.co.za has gone through a rapid evolution from being an upstart private sales “agency” to becoming the dominant property classifieds portal, all in the course of five short years. Over that time great people have added their unique style and edge to the mix, from crazy developers to bullish CEOs. Along the way Privateproperty.co.za has taken innovative steps and sometimes made unpopular decisions but has always been respected as a market leader in online property advertising.”

Simon goes on to say that the history of this young company and its set of strong values are full of lofty ideals and world changing rhetoric. “It would have us believe we can do anything we set our minds to, overcome any challenge and achieve great things. Under the rigours of this industry and the attritions of everyday business it is easy to lose some of that fire. But we are shifting the conversation: we’re focusing once again on our customers and the browser experience. We are intent on providing valuable solutions and in doing so are positive that we will earn a special place in the hearts of SA’s property people.

“As COO I hope to bring you news of some of the great new products and services we have planned for release this year, from a beautiful new look to a completely personal way to interact with the properties you love … but there’ll be plenty of time for all that. For now just rest assured that Privateproperty.co.za is on its way back to its innovative, fun-loving self, all the while aiming to make our users’ lives better.”

As product developer – which still makes up a major component of Simon’s portfolio, he starts by eavesdropping on real browsers, stepping through process flows and knocking up visual interface ideas long before a line of code is written. He believes that imagining a new product, developing a software system or building a business strategy all require a crystal-clear vision. “Whiteboard” first, succeed second.

“The online world of property professionals and property browsers is my passion. I hope to bring a new level of convenience and desirability to one of the oldest industries on earth: finding your next home.”

Simon the part-time surfer lists, among other things, ergonomics as an interest. He’s also a keen observer of industrial and architectural design, as well fishing activities along the KZN coast.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.