New Government Property Portal in Singapore Gets Unlikely Promoter

January 14, 2021
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There can be few places in the world where inhabitants are as obsessed with property as they are in Singapore. The city-state is one of the most densely populated countries in the world with 8,358 people per square kilometre of territory and demand for housing, especially government-controlled 'HDB flats, is intense.

To deal with demand and streamline the process of buying and selling HDB flats, the Housing and Development Board of Singapore has launched a new property portal which aims to make everything "more convenient for home buyers and sellers to gather information on the purchase or sale of a flat through a single integrated platform" according to National Development Minister Desmond Lee.

The government's new property portal got a glowing plug from what might be considered an unlikely source today as fellow HDB flat marketer and leading Singaporean property portal PropertyGuru not only announced the launch of what is ostensibly a rival portal on its blog, but went into detail on the "one-stop portal" which reportedly includes a customised financial calculator and integrated loans service.

Perhaps, as a leader in the market which recently received $300 million in venture backing from its investors, PropertyGuru either doesn't see the new government portal as a direct competitor or maybe had a hand iin building or supporting the new HDB portal in going live.


January 14, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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