New mobility habits in Spanish cities support sustainability

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

It was said some time ago that the big European cities are modifying the mobility habits of their citizens, and they are doing it very fast.  The mobility alternatives have grown at the same time that more restrictions appeared on the private vehicle.

Indeed, we see how cities set sustainability goals over time and how they encourage the use of alternatives. Hence the services of shared vehicles: car, motorcycle, bike, even as electric scooters just arrived. All of them have changed different basic concepts, such as ownership, which has ceased to be a fundamental factor, especially in a group of users between 25 and 39 years of age – among whom the shared vehicle grows the most.

The advantages of these new forms of mobility for the user at an economic level are evident, starting from the fact that it costs less than having a vehicle owned. You only pay for the actual use of the vehicle, without monthly or annual costs. Taxes, insurance and the cost of controlled parking are included. And, obviously, you do not need a parking space.

Other forms of shared mobility:

But if the shared vehicle is part of the new mobility habits in cities, we should not forget that there are others, some of them even before, such as the so-called “carpooling”, a concept that refers to the fact of making a carpool trip. The owner of the car offers to share his vehicle with passengers who are going to make the same route at the same time, to travel to work, to the university, to another city or to any place. In this case, the driver is the owner and users use free digital platforms to contact vehicle owners.

There are many platforms in our country of carpooling, although the best known is BlaBlaCar, in whose application the registered drivers inform about their journeys, being able the users to consult them and to reserve a place under the stipulated conditions as far as price, the route to follow, et cetera.

Another means of vehicle sharing is through ride-sharing. This system puts users in contact with drivers, after requesting the service, varying the rates according to time, place, and so on. This model includes the platforms that have come into conflict with taxis, such as Uber and Cabify.

Finally, the Peer-to-peer Car rental or rent from particular to particular, another interesting collaborative transportation system that is beginning to grow. The system is based on the fact that the owner of a vehicle can offer it when it is not going to be used, publishing online the availability of the vehicle to inform potentially interested users, who can have a car for a limited period of time, paying a fee according to the duration of the rental. This system is little known in Spain, although there are already companies, such as Peer-to-peer Car rental is SocialCar, which already operates in 600 towns in our country.

The density of traffic, congestion, pollution, lack of parking … all this makes cities change because we all believe that sustainable mobility is necessary and that makes it possible the appearance of new services such as those just quoted. The question that may be interesting now is whether we will soon see new and different forms of mobility in cities’ growth because studies on trends are many, but reality prevails over everything else., but reality prevails over everything else.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.