PriceCheck, one of Africa’s largest product discovery and comparison services, recently launched an app intended to complement its, PriceCheck Cars which was launched in March of this year.
Kevin Tucker, founder of PriceCheck, said that the launch of the Carl Dealer app is a game-changer for both prospective buyers as well as salespeople and dealerships. “The first of its kind in South Africa, the app links buyers directly to the seller of the vehicle they are interested in. Buyers are able to search through a list of vehicles which fit their requirements and contact the seller by in-app message or the in-app calling feature.”
“For dealers, this customer-centric app reduces the likelihood of losing leads via complex ‘broken-telephone-type’ communication processes, allowing them to track and manage their leads efficiently and improve their overall customer experience and satisfaction levels,” he explained.
The app includes features that are inherent across the PriceCheck Cars platform:
- An inventory management tool to oversee listings on PriceCheck cars. If a vehicle is no longer available, it can be removed in the app and it will automatically be pulled off from the PriceCheck Cars platform – resulting in fewer wasted leads.
- An in-app photography wizard to guide the dealer through car photography. All photographs taken in the app will be linked directly to the PriceCheck Cars platform.
- A rich leads inbox to showcase all incoming leads from PriceCheck Cars, including messages and phone calls. Each lead has detailed information about the particular vehicle the buyer is interested in.
- A mini-CRM for taking notes on customer interactions.
Tucker believes that selling cars is going to become an easier task, thanks to smartphones and mobile applications.
Users have dubbed PriceCheck Cars and PriceCheck Cars as the best platform to find new and used vehicles online.
Now, the brand is looking for the perfect name to summarise the new vehicle platform offering. The very users of the platform are being encouraged to decide on the name.
Members of the public can enter their suggestions on the PriceCheck website until the 31st of August. “The person whose suggestion gets the most votes in our Mission Ignition competition stands a chance to win an amazing prize – a brand new car.” Details about the competition can be found here.
The above article was sourced in part from Citizen.co.za and can be read in its entirety here.