New REA Group Team to Tackle Industry Exodus

February 18, 2022
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Leading Australian real estate portal operator REA Group has announced the formation of a new team to engage and support the wider domestic property industry.

One of the first tasks facing the newly created 'commercial growth & industry partnerships' team is to tackle the exodus from the industry of property managers. The Australian real estate industry has not been immune to the 'great resignation', with increasing numbers of property managers, in particular, leaving the industry.

REA's new team will be launching a wellbeing initiative for property managers to tackle an issue which is being exacerbated by new education requirements for those looking to enter the property management profession. Dubbed 'Prosper' the initiative will be "a program where we can highlight our customers and their experiences, mentoring and stories to make sure property management professionals across the country feel supported and like they’ve got someone with them", according to industry partnership manager, Sam Nokes.

The new team, led by commercial growth and industry partnerships director Marini Gils, will also be in charge of customer loyalty and making sure that any new REA Group products are adopted by the industry.

“We’re there to provide personalised training and support so that the new products provide real and meaningful value to all of our partners, whether that be through driving efficiencies, providing insights or increasing the return on investment,” Ms Gils told Australian agent publication Elite Agent.

Although in the Australian real estate market the vendor is ultimately responsible for paying portal listings fees, real estate portal companies go to great lengths to win over agents as advocates of their services. REA Group sponsors industry events and regularly releases training programs for agents.

February 18, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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