New research conducted by Harris Interactive on behalf of Zoopla Property Group, which owns the portal Zoopla, has revealed its national spontaneous brand awareness is now at an all-time high.
In a company press release, ZPG also stated that it had further closed the gap on its competitor Rightmove.
The research, which questioned over 1,043 adults across the UK during the week commencing 21 February, shows that when consumers were asked which property websites they could name unprompted, Zoopla scored 49 per cent in comparison with 40 per cent for Rightmove and 3 per cent for Onthemarket.
In terms of prompted awareness, where consumers are given named brands and asked if they have heard of them, Zoopla scored higher than its competitors with 88 per cent of consumers recognising its brand compared with 83 per cent for Rightmove.
Gareth Helm, the chief marketing officer for ZPG said: “Since October we have again outperformed increasing spontaneous awareness for Zoopla nationally and widening the gap on our competitors. We have consistently delivered value for our partners and have invested strategically in our advertising activity to ensure the widest possible exposure for their brands and listings.”
