New off-market property platform Mutual is set to launch in the UK with the aim of delivering appraisal and home-buyer leads together to its agent customers. The new brainchild of experienced mortgage broker Max Fuller, the company is at pains to point out on its marketing website that it is not just another portal.
The entirely bootstrapped Mutual, not be confused with fellow UK property site propertymutual.com, will allow agents to “pre-market their actual market appraisals as opposed to just their instructions. It places properties during the appraisal immediately into the vision of their registered buyer database, and other registered buyers on the platform” according to Fuller. Although not openly stated, the goal of the platform seems to be to tap into the increasingly popular ‘passive-activation’ market much like fellow recently launched UK property platform Twindig and Listing Loop in Australia.
Mutual allows potential sellers to gauge interest for their property by listing it for pre-sale before seeing how many registered buyers show an interest. Agents who sign up for Mutual’s 6-month free offer will be able to receive the vendor and early-stage buyer leads generated by Mutual. The price after the 6-month grace period is reported to be £100 per month.