Blue-chip agents and their clients are the ones who control and can access whisper listings, and now there’s a new portal that wants to tap into some of that deal flow by charging brokers a monthly fee for properties that are being secretly put up for sale.
RealAgentz.com is the brainchild of Parish Pradhan, a former agent at Keller Williams NYC, and his business partner, Daniella Rinaldo, who bootstrapped the idea to create a marketplace for off-market listings. “There are a few high-profile people who are selling $70 million or $80 million mansions. But there are also other sellers, in lower price points, who don’t want to be on the market,” Pradhan said.
On the RealAgentz site, whisper listings are categorized as “future listings,” Pradhan explained, a nod to owners who may intend to sell in several months. RealAgentz also has 2,100 active or “present” rental listings, as well as 1,800 active sales listings. The portal gets active listings from the Real Estate Board of New York‘s syndicated feed.
Before the website’s official launch this week, Pradhan said he did a beta test of RealAgentz with agents from several New York firms. The site currently lists 13 “future” listings — including a townhouse at 24 West 71st Street that’s asking $17 million.
The townhouse had been on the market earlier this year, asking $15 million before a price chop to $13.495 million and then to $11.995 million, according to StreetEasy. In June, the seller told the agent to stop marketing it publicly.
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