Realtor.comⓇ, The Home of Home Search℠, recently announced it is again sponsoring the New York Yankees. The agreement, which includes a variety of advertisement display opportunities within Yankee Stadium during home games, extends the relationship with the team for the fourth consecutive year through the 2018 regular season.
Nate Johnson, Chief Marketing Officer at Realtor.com said that the company is committed to serving New York City’s property buyers and renters, who are passionate about their unique city and neighborhoods. “Our New York Yankees sponsorship gives us the opportunity to reach New Yorkers on their home field, and we are proud to continue partnering with a team that defines excellence,” stated Johnson.
Yankees home game attendees will see realtor.comⓇ‘s branding and advertisements on the Stadium Television Network, the LED board located in the Great Hall, the Open Caption signs during the third inning of select games, and the Foul Pole LED signs during the bottom of the fifth inning during each game.
“We are excited to be continuing our partnership with realtor.comⓇ, and will work together to enhance its brand awareness in the Tri-state area and beyond,” said Michael J. Tusiani, New York Yankees senior vice president, partnerships.
In addition to the New York Yankees sponsorship, realtor.comⓇ‘s investment in the New York City market includes a recently introduced custom home search experience, specific to New York City’s five boroughs. The new experience helps New York City home seekers navigate the complex home search process and unique nuances of living in New York City by providing enhanced building pages and search options based on property types and building amenities.
Edited by Gordana Davila
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