Zoopla is readying to air a new ad campaign on television screens, focusing on its sideways move compared to their competitors.
The important role of agents, and how sellers can go about finding the best fit for them, will be highlighted in the initiative.
The advert features crabs Debs and Jess using Zoopla tool AgentFinder.
Zoopla said that the new-look tool re-focuses on agents’ brands.
The new advert will be shown across prime programming at ITV, C4 and Sky.
Vendor-focused radio and outdoor advertising is due to start next month.
Zoopla said it increased valuation leads to agents by 64% in the last quarter of last year, compared with the same period in 2017.
It said that the latest enhancement to AgentFinder is a “further initiative to drive consumer traffic to the Zoopla website and thereby increase the volume and quality of valuation leads reaching agents”.
Read more here.
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