New Zoopla Figures Reveal 137% Jump in Sales

June 9, 2020
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UK #2 portal Zoopla has released new data around home sales which makes for great viewing if you’re an agent in England. One month on from the reopening of the housing market and property sales are surging outside of London as Scottish and Welsh markets remain frozen.

Zoopla’s report at a glance:

  • Demand is up 54% from the start of the lockdown in early March

  • New sales agreed are only 12% away from levels seen in early March

  • Since the market reopened the number of sales agreed has risen 137%

  • Higher priced properties are selling well with 16% more sales of those over £1 million

Particularly noteworthy is the fact that the London market which has traditionally been the motor of the UK housing market is lagging behind the rest of England in terms of demand and sales agreed as well as the apparent trend for more expensive housing as people look for more space.

Commenting on the report, Zoopla’s Director of Research & Insight, Richard Donnell said: 

“The rebound in housing demand over the last month is not solely explained by a return of pent-up demand.COVID has brought a whole new group of would-be buyers into the housing market.”

Despite a rosy outlook in the short term, Donnell urged caution in the long term:

“We still believe that this spike in demand will be short-lived as the economic impacts of COVID start to feed through into market sentiment”

June 9, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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