J. D. Power and Nielsen are teaming up to give car marketers a new avenue to allow them to gauge and go after specific customers more accurately to increase their return on investment.
Through the Nielsen Auto Cloud, auto marketers will have access to Nielsen’s shopping and behavioral data, along with buy insights pulled from J.D. Power’s vehicle sales data, to improve marketing performance, the companies said Monday.
“We’re empowering auto marketers with immediately actionable intelligence … whether for consumer insights, cross-media planning and targeting or for campaign measurement,” Bernardo Rodriguez, chief digital officer at J.D. Power, said in a statement.
Media buyers can customize advertising messages and target car buyers through criteria such as features, styles, buying stage, brand affinities, media engagement, geolocation and more. The companies said users have the ability to plan and activate these car-buyer audiences across TV and digital platforms.
The companies declined to disclose pricing details.
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