Proptech startup, NutureCloud, has received $3 million in equity investment in a deal with real estate agency, Ray White, to support the official launch of the startup by the end of the year.
The investment is another notch in the belt for Founder Adam Rigby, who has been incubating his vision for a shake-up in the agency model for three years, developing the startup out of his own real estate firm Upside Realty in Melbourne.
NurtureCloud has been designed as an “end-to-end” sales, client management and intelligence platform for real estate agents, promising to pull their day-to-day work life out of the email and calendar stone age.
Incorporating customer relationship management (CRM), market intelligence services and workflow tools in one product, Rigby tells SmartCompany there’s money to be made helping agents in Australia and overseas get with the times.
“The real estate industry, in general, is very far behind technically.
“A lot of agents out there haven’t really wanted to move with the times; they’ve been protecting the status quo.”
Ray White has taken a 50% stake in NurtureCloud under the deal, while Managing Director Dan White will be installed as the startup’s Chairman.
Rigby will spend the better part of the next 12 months working with Ray White franchisees to roll out NurtureCloud’s agent portal and its vendor dashboard, which provides real-time updates on sale progress.
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