Zillow has reported that after making some changes to the company's Premier Agent program, the firm has seen a higher quality of leaders for agents and more connections.
In April, Zillow announced it would be making changes to its advertising program for real estate agents, filtering the leads it connects with agents to ensure that they are higher quality.
Instead of a consumer reaching out directly to the agent, Zillow now connects with the consumer first to verify that they are interested in buying through its concierge service.
The new Zillow Premier Agent features first launched in Butte, Montana and has since spread across the Midwest into a number of markets. A Zillow spokesperson told Inman there is no additional pricing change, and that pricing for Premier Agent is still based on on-demand and the ZIP code where the agent is looking to advertise.
Read more here
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.