Oakley Capital sells majority stake in atHome Group to Mayfair Equity Partners

UK-based Mayfair Equity Partners (“Mayfair”), a buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors, recently announced that it has backed the management buyout of atHome Group (“atHome”) a Luxembourg-based leading online real estate and auto classifieds business.

The transaction sees Mayfair acquire a majority shareholding in atHome alongside the existing management team led by Soufiane Saadi, while Oakley Capital (“Oakley”) will retain a minority stake. Oakley originally invested in atHome in 2017 alongside Casa.it in Italy. 

Founded in 2001, atHome has achieved a market leading position in the online real estate classifieds market in Luxembourg supporting the growing consumer demand for online classified portals that serve their property needs. In recent years, atHome has successfully expanded into adjacent verticals, including auto classifieds and mortgage broking. Currently, atHome operates the real estate and auto websites atHome.lu and Luxauto.lu, as well as atHomeFinance. Mayfair’s investment will allow the company to continue to invest in innovative features and services for both consumers and customers, as well as providing additional capital for expanding into adjacent verticals, either organically or via acquisition. 

Since 2017, atHome has successfully delivered annual revenue growth of around 20%, which has been supported by a number of macro trends in the Luxemburg market including growth in GDP per capita, population and sustained consumer demand for housing. 

Daniel Sasaki, Managing Partner at Mayfair Equity Partners, said, “Soufiane Saadi and his team have built a market leading business that caters to every stage of the property and auto lifecycle. By providing the most comprehensive platforms for both property and auto, as well as real estate agents and car dealers in Luxembourg, coupled with its specialist financial services offering, atHome is well positioned to continue its successful expansion. We look forward to working closely with both the management team and Oakley for the next phase of growth.” 

Soufiane Saadi of atHome, stated, “Consumers across the European market are seeking swift and insightful information and services. With Oakley’s support we have been able to develop a market leading business. We are delighted to count Mayfair as our newest partner to assist us as we explore new and exciting opportunities to take our business to the next level.” 

"We would like to thank Soufiane Saadi and his team for their hard work in developing the atHome Group over the past three years. We very much look forward to working with them, and with Mayfair, to drive further growth in the future," said Peter Dubens, Managing Partner, Oakley Capital.

SOURCE Mayfair Equitey Partners
Edited by Gordana Davila