In some ways commercial property is the poor cousin to the higher profile residential real estate market when it comes to property portals. The public profile and investor funding tends to flow to those services that touch the largest audience, in the US for example over 100 million homeowners, whereas commercial property clients amount to barely 1% of that.
However that does not, nor should it, detract from commercial property being a core business platform for portals as the transaction value, scope of content and need for customers to reach clients is every bit as relevant and valuable as a business as residential.
One of the complexities I have found though with commercial real estate is contextual usage. Unlike a typical house which has a living room, kitchen and study downstairs and 3 bedrooms upstairs, all closely defined and photographed; a commercial property is generally a shell into which a myriad of options could be created – hence the reference to contextual usage. Now this issue does only apply to office space, but that is a key part of commercial real estate.
So needless to say technology is arriving which is likely to enhance this user experience, and it comes from a trusted source of floor plan visualization – Floorplanner. In partnership with Officeplanner it now offers integrated dynamic design within property listings.
The best way to see the richness and value of this system is by testing a live listing. Funda the leading Dutch portal is one of the first to adopt this new integration and already have over 250 listing featuring this new interactivity.
Click on the image below and then try changing the configuration of the office space using the left hand menu titled ‘Inrichting annpassen’ which translates to ‘Adjusting device’. Your Dutch may not be too good so here are the translations of the left hand options – Meeting room 6 people / office for 1 / Board Room / Meeting room / Office space / Server Room / Filing room / Reception / Lunchroom.
Just adjust the number of rooms you want of each type and then hit the ‘Update plattegrond’ which you may have guess translates as ‘update map’.
This rich capability coupled with the information and photos for a listing certainly creates a very compelling and engaging platform for commercial property, something that I foresee catching on with other commercial portals.
Floorplanner is a strategic partner of Property Portal Watch, their team will be taking the opportunity at the forthcoming conference on the 9th July to provide an update to their technological services and enhancements to the assembled audience of attendees which now totals 98 – only a couple of places left if you would like to join us then please register now!