Indian company stages overseas offensive as US rival penetrates home market
As the fight for Indian market share intensifies between Uber Technologies of the U.S. and homegrown rival Ola, the two ride-hailing companies with vaulting global ambitions are poised to replicate their battle elsewhere, starting with Australia.
Ola, whose investors include Chinese web services giant Tencent Holdings as well as Japanese tech and investment powerhouse SoftBank Group, announced its expansion to Australia recently.
The Indian company’s first foray overseas — into a market where the Silicon Valley poster child holds a hefty share — marks an opening salvo for the battle to come. Ola has just begun seeking drivers in Sydney, Melbourne and Perth, with services expected to launch by June of this year.
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