Onthehouse Holdings has announced it has acquired The Real Estate Ad Network (REAN). With an online audience of approximately 4 million unique browsers per month the two companies will generate significant income for real estate agency groups across Australia.
This purchase comes on the heels of the acquisition of a further 50% interest in Residex Pty Ltd, taking its ownership interest to 100%.
Onthehouse is one of the Top Ten Property Portals in Australia, and the country’s leading digital solutions provider for real estate agencies. These services include online marketing and website solutions utilised by real estate agency groups to drive traffic and leads to their sites.
REAN is Australia’s leading real estate vertical advertising firm, specialising in generating premium- advertising revenue for most of the leading real estate groups in Australia.
The combination of the companies will establish a one-stop-shop for the industry. The new alliance will deliver highly targeted advertising solutions to an engaged and growing audience.
Onthehouse Managing Director and CEO Michael Fredericks said, “More and more of our clients are looking to drive traffic and leads to their own websites and to generate revenue from this audience. We create, host and manage online marketing services for a large number of agencies and Beth O’Brien from REAN and her team sell advertising inventory across numerous sites, including ours. We have worked closely with Beth and her team on this strategy over the past 12 months. The acquisition of REAN is a logical next step for our business”.
Onthehouse’s consumer online division incorporates a rapidly scaling website www.onthehouse.com.au – that helps Australians make informed decisions about property for free by providing substantial real estate content to consumers, beyond traditional classifieds and is an avenue for property owners to share information with each other.
The Real Estate Ad Network’s CEO and Founder Beth O’Brien said, “the power of joining Onthehouse’s leading group of businesses is a win for both the advertiser and the Australian Real Estate Industry. No other competitor is positioned to offer the full service solution we can. This is a real game changer for the Australian market”.
The acquisition of REAN further supports Onthehouse’s stated intention to partner with the leading real estate agencies and groups in Australia in order to drive greater efficiencies and now, to generate additional revenue for the