Australia’s third largest real estate portal (1), Onthehouse Holdings Limited, announced that following the launch of a new homepage in April, onthehouse.com.au has reached one million unique browsers per month.
Onthehouse.com.au provides free access to 13.6 million Australian property data sets to its online and mobile visitors, including live sales and rental listings. The revamped homepage includes a clearer design and enhanced search capabilities that make it easier to find and map listings on the site, as well as compare recently sold and recently rented data with historical property data. Over the course of April, almost three million free data reports were downloaded from the portal.
General Manager of Onthehouse Holdings’ Consumer Online division, Hannah Schwartz, said: “With over a million Australians visiting the portal, and three million data profiles being grabbed last month alone, onthehouse.com.au is revolutionising the way home owners, investors, buyers and sellers access and monitor property data. The fact that all this data is free to access is unprecedented in the Australian market.”
“Consumers are only just starting to understand how empowered they can be when it comes to assessing, purchasing and managing their property investments. Our goal is to make onthehouse.com.au the most accessible, current and comprehensive property information destination for property decisions.”
The growth of onthehouse.com.au users combined with the acquisition last year of the Real Estate Ad Network means that Onthehouse Holdings combined consumer advertising network now receives approximately four million unique visitors per month
. This reach has helped to drive a number of commercial successes with advertisers including:
- AMP Bank has signed up as a major home loan sponsor with a strong presence on onthehouse.com.au. The bank will provide home loan solutions for consumers, with local loan experts integrated into property detail pages.
- Appliances Online, Australia’s largest online appliance retailer has confirmed large-scale digital marketing campaigns across onthehouse.com.au and the Real Estate Ad Network.
- HomeLoanFinder.com.au, who has signed up as the official mortgages comparison partner for onthehouse.com.au.
Managing Director and CEO of Onthehouse Holdings Michael Fredericks said: “The rapid growth of onthehouse.com.au has bolstered the already strong performance of our Real Estate Ad Network – it is now one of Australia’s fastest growing digital platforms for advertisers looking to reach consumers in the real estate category. We will continue to work with our advertising partners to deepen the experience of onthehouse.com.au, and make it a truly connected community for people who love property.”
1 Onthehouse.com.au is ranked by Nielsen as Australia’s third largest online real estate platform, and has experienced 56% year-on-year audience growth.
2 Google Analytics April 2013, may include some duplication