Publisher ‘Absolutely Magazines’ has joined forces with UK portal OntheMarket.com, enabling users from its website to browse luxury content while searching for property simultaneously.
The London-based Absolutely Magazines is owned by Zest Media and was launched in 2011. The brand quickly grew and now has an estimated readership of 1,100,000, publishes 17 monthly editions and covers the latest fashion trends to local art exhibitions, interior news to property.
Beyond the Absolutely portfolio, the company prints and produces specialist publications, bespoke consumer magazines and event guides tailored to clients’ needs.
Ian Springett, Chief Executive of property search service for agents and their clients, OnTheMarket.com said the co-branding agreement with the publisher makes sense, considering its members advertise regularly in Absolutely Magazines.
“So many of the agents who advertise regularly in Absolutely Magazines are also members of OnTheMarket.com; it was a logical step to create a search which will benefit those agents and both our businesses.
Hannah Hopkins, Digital Editor at Absolutely.London, the new website for Absolutely Magazines, said:
“We believe a co-branded online search service, powered by OnTheMarket.com, is a valuable offering to our discerning high net worth readers, many of whom are active in the property market. This is an opportunity for them to engage with a clear and intuitive property website which we are confident will continue to grow.
“OnTheMarket.com has attracted a very high proportion of the agents we work with in our key catchment areas. Many are choosing to upload their properties to OnTheMarket.com at least 24 hours before any other portal. The partnership is a superb opportunity for our users to take advantage of this ‘New & exclusive’ feature.”