OnTheMarket.com Lets Users Filter Listings Without 3D Tours

May 27, 2020
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UK challenger portal OnTheMarket has introduced a new filter on their site that lets users prioritize listings which feature 3D or video tours. The new tool follows government guidelines that property hunters should endeavour to do as much research online as possible before attending in-person viewings.

OnTheMarket users now have both the option to prioritise listings with online viewings in their search results as well as an option in the advanced filters to completely filter out results that do not include online viewings.

Video tours and 3D visualizations are well on the way to becoming expected as standard by users and as agents scramble to implement the technology it may not be long until OnTheMarket’s rivals Rightmove and Zoopla develop a similar filter.

May 27, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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