Pageviews for Sale Listings See Green Shoots of Spring on Zillow

April 21, 2020
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Leading US portal Zillow this morning released its web traffic figures and they make positive reading for real estate professionals in the 50 states. The first signs of a traffic recovery, which were evident a week ago, have now been confirmed.

Whilst traffic figures for all property sites fell in March as the pandemic gripped the world and shuttered economies, it did not do so uniformly across the country according to Zillow. Seattle, where some of the first US outbreaks of the disease were centred, saw a drop in traffic as early as February. New York and Boston, two cities currently suffering some of the worst concentrations of coronavirus cases in the country, are still seeing reduced traffic figures on the platform.

Zillow’s Research department claims that web traffic for the week ending April 13th is up by 13% year on year. A claim which we would seem to be supported by the data from Google Trends. 

Zillow Traffic Rebound

Searches on Google for the term "zillow" clearly making a comeback

Houses For Sale Rebound"houses for sale" has also seen a rebound among Google searchers

Zillow does not attribute the uptick to any particular explanation, it could be that users are bored at home with nothing else to do or it could be that they want to get a head start on the competition when the real estate market comes back online. Clearly though, Americans are starting to re-engage with property portals and we can only hope that this is reflected in other countries around the world as soon as possible.

 

April 21, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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