Phenom People, the Talent Experience Management (TXM) company, recently announced the release of its fourth annual digital candidate experience report, State of Candidate Experience: 2020 Benchmarks. The data analyzes and ranks the Fortune 500 based on how they attract, engage and convert job seekers.
With the national unemployment rate at 3.6%—its lowest in nearly 50 years—candidates are driving the market. Employers are searching for best-fit candidates from the same talent pool, regardless of industry. To gain a competitive advantage, highly satisfying and interactive candidate experience is essential. Organizations that do not deliver a personalized candidate experience are at risk of losing top talent to competitors, jeopardizing company growth. This report provides insights as to where employers are meeting job seeker expectations on career sites.
State of Candidate Experience: 2020 Benchmarks Key Findings
- 94% do not include a chatbot
- 92% do not deliver recommended jobs based on candidate profiles
- 90% do not offer a social login option for candidates to browse relevant jobs
- 86% do not have semantic search capabilities
The Critical Role of Artificial Intelligence in Candidate Experience
In addition to exposing the current state of the digital candidate experience, the report evaluates how artificial intelligence (AI) is incorporated. AI and machine learning help candidates find the right jobs faster by enhancing their experience in three areas: personalization, search and insights. Despite the industry focus on AI, 97% of the Fortune 500 scored poorly when it comes to implementing this technology on company career sites.
This research underscores the strengths and weaknesses of the Fortune 500 candidate experiences. Companies scored the lowest in utilizing artificial intelligence, delivering job recommendations and offering a chatbot. Conversely, companies scored the highest in fast web page load time, responsive site design and maintaining up to date job postings on job boards.
SOURCE Phenom People
Join us February 26-27 for the Property Portal Watch Conference Bangkok 2020.