Point2 Homes Gets a Rebrand and Records Record Traffic

June 4, 2020
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The American portal Point2, which was formerly known as Point2 Homes, is the latest portal to log record traffic levels. The portal recorded 13 million visits in the month of May which represents a 52% year on year increase. The platform showcases properties from several countries including central America and some very nice looking Caribbean islands but the greatest growth in traffic was seen in its home market where traffic was reportedly up 72%.

Point2 recently underwent a rebranding to go along with the portal’s venture into rentals and commercials and has also seen some feature and user experience improvements. The site, which is run by the international property technology company Yardi, will be looking to capitalise on the strong rebounding traffic seen by portals around the world in May.

June 4, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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