According to its latest website traffic stats, Point2 Homes recorded 3.82 million visits in October, marking an impressive 33% year-over-year increase in total traffic. Based on the traffic so far, 5 million monthly visits are expected in 2018.
The largest number of visits comes from Canada, with a spectacular 41.6% year-over-year traffic growth. Significant traffic increases were recorded in Vancouver (60.5%), Calgary (47.5%), Toronto (38.1%) and Ottawa(37.6%).
Traffic from the U.S. was also on the rise, by 16%, as was international traffic, with most visitors coming from Mexico (56.1%), Costa Rica(46,3%) and the Philippines (33%).
With a 27% year-over-year traffic increase from organic searches and 17% from direct searches, Point2 Homes is clearly becoming one of Canada’stop online portal for home buyers and sellers alike.
Traffic from mobile devices also marked an impressive 34% year-over-year growth and currently accounts for 50.1% of the total incoming traffic
According to a recent survey, a whopping 96% of Point2 Homes homebuyers plan to buy a home in the next year and 54% say they will do so in the next six months, which highlights the high purchase intent of the userbase and the quality leads professionals get through the portal.
This rise in traffic has led to an outstanding 37% year-over-year increase in the number of leads generated for agents. In a continuous effort to offer professionals the best marketing tools, Point2 Homes has launched a new online advertising service. Real estate agents who want to take advantage of the great traffic potential and increase their lead count can now advertise directly on the website, by promoting their listings and ensuring top exposure.
SOURCE Point2 Homes