Popular Canadian eatery REGRUB debuts new HRtech suite NIDUM

Despite Canada's boost in the gastronomy industry, little headway has been made in regards to its hiring and training modalities.

The average restaurant typically loses roughly $150,000 every year due to the combination of ineffectual peer-to-peer training and increasingly high turnover. And while the industry has seemingly accepted these metrics as an unavoidable cost of business, one restaurateur has found a unique way to mitigate expenditures and turnover while increasing inclusivity within the landscape of hiring and training. 

NIDUM is a virtual reality-based tech platform created by REGRUB founder Jose Azares that aims to address the aforementioned challenges of recruitment, onboarding, training, and turnover by creating immersive and engaging virtual reality training modules. 

“While running a restaurant in Calgary, I felt those staffing pain points first hand: low employee engagement, costly and ineffective training practices and no way to measure whether a new hire was going to be a good fit,” says Azares, a Venezuelan-born serial entrepreneur and nominee for the 2019 Developmental Disabilities Resource Centre Inclusion Award. “At the same time, I also saw the barriers many vulnerable Calgarians face when trying to find employment.” 

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