News Corp has partnered with Australia’s REA Group and its US-based real estate operator Realtor.com to form what it calls the world’s largest global real estate listing community.
Offering more than three million listings from 56 countries the partnership marks the expansion of realtor.com/international as part of the newly formed News Corp global property network.
Created by News Corp, REA Group and Realtor.com subsidiary Move Inc, the network comprises 12 leading international real estate sites attracting more than 200 million visits globally each month.
Users of realtor.com® and realtor.com/international already have access to approximately 1.5 million for-sale US listings and international properties from 45 countries in multiple languages and local currencies.
The network will expand realtor.com/international’s global footprint to 56 countries, showcasing listings from sites in Australia, France, Hong Kong, Indonesia, Italy, Malaysia and Singapore among others including News Corp’s Mansion Global and India-based PropTiger.
The portal giants point to rising interest in foreign investment around the world as an important motivating factor for the partnership.
“Providing a common search experience across borders is a significant advantage for US home searchers looking to invest abroad,” confirms Move CEO Ryan O’Hara.
“Globetrotting US consumers might be looking to Paris, Hong Kong or Melbourne for an opportunity, and this global property network enables them to view and compare more properties more easily using realtor.com/international.
“International searchers can enjoy a familiar search experience for global properties based on their location, including international market top searches.”
He adds for many of the markets in the global property network, this represents the first time consumers can explore properties all over the world, starting from a site they know and trust.
News Corp chief executive Robert Thomson says the global property network demonstrates the power of combining data across the News Corp’s digital real estate portfolio, and provides further evidence that News Corp is the largest digital property business in the world.
“By combining the listings – and the talent – of REA Group, realtor.com® and other partner sites, we are creating an opportunity to enhance listings for consumers and customers around the world, while enabling collaboration with News Corp’s existing stable of real estate businesses and partners, including Mansion Global and PropTiger,” Thompson says.
“With more global properties than any other source, it’s a capability that no competitor can match. We are creating a whole new world of property for consumers, and premium audiences on a global scale for advertisers.”
