Eminent European real estate technology event Real Estate & New Technologies (RENT) is an associate sponsor of Property Portal Watch’s 2016 Conference in Madrid, September 27-30
The two events are both leaders in the global market for digital real estate entrepreneurship, so it makes sense for them to join forces.
RENT is a young event with a 40 per cent growth rate. At launch in 2013 it was attended by 1,000 real estate professionals. In 2014, that number grew to 1,800 and in 2015, the trade show and conference attracted 2,500 people.
RENT founder and CEO Hervé Parent says in 2016, November’s RENT is expecting 3,000 CEOs and directors of marketing and sales from more than 1,000 companies in Europe.
“Visitors are real estate agents/brokers, agency chains, property managers and developers, commercial property specialists, trade associations, investors, realtors, consultants and appraisers, among others” Parent relates.
“Exhibitors are Internet and digital technology companies, developers of innovative services, software publishers, web agencies, classified ad portals, developers of real estate applications, videos and virtual tours and telecom operators.
“Over 85 per cent of exhibitors are satisfied with the number and quality of the contacts they have made at RENT,” he adds.
Entrepreneur from way back
A marketing consultant with a focus on real estate in France, Hervé Parent carved a career for himself as a speaker, teacher and author as well as spending ten years as president of FF2i-Fédération Française de l’Internet immobilier, a professional organisation for which he organised many events and conferences.
“I met many real estate startups and realized there wasn’t anywhere they could show their innovations to the industry,” Parent recalls.
“A Bt2B event was clearly a must; the many exhibitors and visitors who attended the first RENT shows are proof that our idea was a good one!”
Parent adds the internet, along with new and innovative digital technologies is profoundly transforming every aspect of the real estate industry.
“We saw a vital need for an event where real estate professionals and people with innovative ideas could meet, exchange experience and information and mutually accelerate their business development.”
Need to know highlights
RENT is a conference with 20 sessions in two large rooms (600 and 200 seats) and a trade show with 150 stands.
Parent says 50 speakers will present at RENT in November, including well-known American speaker Matthew Ferrara, who will deliver two keynotes.
“Immobiliare.itN° Co-Founder Silvio Pagliani will talk about marketing for Luxury Real Estate and 1000watt Managing Partner Brian Boero will discuss how to build a great brand,” he enthuses.
Other drawcards include Google, a supporter of RENT since inception, Coldwell Bank France & Monaco President and CEO Laurent Demeure, Listglobally CEO Gérard Paratte and La Boite Immo President Olivier Bugette.
In addition this year global drone leader Parrot will demo its real estate technology solution for the very first time and Logic-Immo will deliver exclusive data about digital strategy.
Parent says many other exhibitors will present their innovations for the first time at RENT.
Inaugural awards ceremony
“And new, on Tuesday 8th November there will be a VIP diner, with 150 top leaders of the industry at which we’ll hold an award ceremony,” he says.
“The French Federation for Online Property FF2i Innovation Trophy, the RENT2016 Start-up Award and the RENT Academic Award will honour three of the most innovative ideas and services in the real estate industry.
“After only four years, RENT is the leader in Europe and our goal is to accelerate our development,” Parent says.
“Brussels and Barcelona events are already planned for 2017, and we will double the size of the Paris Event in November 2017.”
Hervé Parent’s book is entitled Le marketing de l’immobilier.