PPW Workshop Agenda Announced

Simon Baker

July 12, 2011

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On July 26th, the next Property Portal Watch Workshop takes place in San Francisco, bringing together people from property portals around the world to discuss the key issues facing their businesses.

This year, we’re looking at the future of property portals, focusing on movements in the mature markets, looking at what the leaders and challengers are doing, and then discussing what lessons are being taken to the emerging markets.

So far we have over 70 people signed up to participate. Here are some of the presentations you can look forward to, with more to be announced shortly:

What’s Happening in the Global Property Portal Market?
Simon Baker (CEO, Classified Ad Ventures – Australia)
The global property portal market continues to evolve with changes occurring in all markets. This presentation provides a global wrap up of what is happening in the property portal world and will also release the latest figures of who tops the property portal revenue stakes.

Competing in a Highly Competitive Market
Daniele Mancini (CEO, casa.it – Italy)

The Italian property portal market is highly competitive with both casa.it and immobiliare.it, from time to time, claiming market leadership. This presentation looks at how casa.it, owned by the REA Group, is approaching this highly competitive market.

The Continued Rise of Vertical Search Engines
Javier Ortiz (Sales Manager, Mitula – Spain)

The vertical search engines continue to play an important role in the property portal eco-system with players such as Mitula driving high quality traffic to property portals around the world. This discussion looks at how Mitula is approaching this market.

Adding Interactive Floor Plan Functionality to a Portal
Jeroen Bekkers (CEO, Floorplanner – The Netherlands)

Property portals are always looking for a competitive edge and new revenue streams. In the Netherlands, funda.nl has teamed with Floorplanner to enhance the user experience while also generating more revenues from its customer base. This presentation looks at how Floorplanner has achieved this and can help other property portals around the world.

Growing Portal Display Ad Revenue with a Self-Serve Ad Platform
Anthony Dupreez (CEO, AdSlot – Australia)
Property portals offer display advertising to many of their customer segments – agents, developers, brokers, and third parties. This presentation looks at how AdSlot has developed easy to use software to help property portals maximize their display ad revenues by implementing a self-serve ad platform that they own and control.

Mobile and Social Media: How Property Portals Can Get the Most From Them
TBD (Move, Inc – US)

The way people interact with listings is changing by the day. Mobile and social media are just two ways in which the property portal world has changed over the last few years. This presentation looks at how one of the major sites is approaching this rapidly changing world.

Building a Property Portal Business in Brazil
Brian Requarth (CEO and Founder, VivaReal – Brazil)

Brazil is one of the fastest growing economies and yet property portals are in their early days in this market. This presentation looks at how one player, VivaReal, is taking on this highly attractive market.

Building a Great Property Portal Business: A South East Asian Example
Shaun Di Gregorio (CEO, iProperty Group – SE Asia)

The iProperty Group is undergoing massive growth. Under the leadership of Shaun Di Gregorio the business has increased market cap from $15m to $170m in just 18 months. This discussion looks at how iProperty has restructured itself and aggressively expanded in the SE Asian market – along the way releasing enormous value for all its stakeholders.

From Property Portal to Software Supplier: The Market Leader Story
Ian Morris (CEO, Market Leader – US)

Market Leader started as a lead generation service for real estate agents in the US and Canada. In recent years it has transformed itself into a leading provider of software and services to real estate brokerage companies and their agents. The company’s comprehensive software platform is being utilized by more than 50,000 Realtors at hundreds of brokerage companies. This presentation looks at how the business has been transformed, the core software needs of US real estate companies and agents, and the business of providing software to the complex and fragmented US market.

This free workshop is a great chance for people to learn from others working in the property portal space, and we have also managed to negotiate a discounted rate with the Inman News team for the Real Estate Connect conference held the following day. Register now!

Simon Baker

July 12, 2011

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.