Zoopla Property Group has announced that it has agreed an exclusive partnership with the English Cricket Board’s (ECB) International venues for its PrimeLocation.com brand to become an Official Test Match Ground Partner this summer.
As part of the deal, PrimeLocation.com will enjoy extensive branding at all nine international, test match and one day venues including Lord’s, The KIA Oval, Emirates Durham ICG, Edgbaston, Headingley, Old Trafford, The Ageas Bowl, The SWALEC Stadium and Trent Bridge.
The PrimeLocation.com advertising will run throughout all venues during the 37 days of international cricket this summer including the much anticipated series’ versus Australia, where England is tipped to retain The Investec Ashes. In addition, the exclusive sponsorship agreement provides for significant hospitality opportunities at the various grounds, including use of the hallowed Long Room at Lord’s.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “Cricket is the number one summer sport in the UK, enjoying very strong viewership and media coverage. And with England trying to retain The Investec Ashes this summer, interest should be even higher than usual. Partnering with the English Cricket Board and the International venues is a great fit for our PrimeLocation.com brand and we are looking forward to further enhancing the brand profile of PrimeLocation.com amongst this audience for the benefit of our members.”
Matthew Vandrau, Group CEO of Essentially said, “As exclusive commercial agents to the Test Match grounds we are delighted to welcome PrimeLocation.com to our family of partners. They are a perfect match for English cricket and we look forward to working with them across the Ashes summer to deliver a successful partnership.