Following a similar trend, the company claims, visits and property listings on PropertyGuru’s websites grew with the former rising by 30% to achieve 11.4 million monthly users, and the latter increasing in all countries by 30% to reach a total of 650,000, well on target to achieve 800,000 active property listings by end 2013.
Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru Group shares his perspective on the performance results: “In all, the Group’s business units performed well and in fact, surpassed projected estimates. This is another accomplishment for PropertyGuru as we continue to be market leader in Singapore and accelerated growth in Malaysia, Indonesia and Thailand.”
“Our biggest asset is in our people – where everyone plays a vested role in driving the company further with a view to long-term sustainability. We’re pleased to have appointed key senior executives in our management leadership team inclusive of a Chief People and Culture Officer, Chief Marketing Officer, Chief Financial Officer from Europe’s #1 online classifieds Scout24 and Chief Technology Officer to oversee the future development of our business.”
Mobile technology continues to be top-line priority, contributing more than 56% of visitor traffic. The PropertyGuru, the only property newspaper in the market, is now available for free download on Apple and Android app stores, allowing readers 24/7 access and in turn, advertisers who are now able to explore rich-media opportunities beyond the traditional realm of static print advertisements.
PropertyGuru Malaysia, under the helm of Country Head Gerard Kho is showing dramatic increases in visitor and real estate listings. In addition, the inaugural launch of the Malaysia Property Show in Johor which allowed prospective Singaporean investors to pay a visit to the development sites in Iskandar saw an outstanding turn-out with more than 1,300 visitors and over SGD8 million in transactions.
Thailand exceeded expectations with the recent conclusion of large online advertising deals with established banking institutions including Thanachart, Siam Commercial and Kasikorn.
Listings on Rumah.com in Indonesia doubled in the last 12 months to 160,000. Mobile apps saw rapid growth with over 220,000 downloads with large deals inked with Indonesia’s biggest banks including Standard Chartered, Bank Mandiri and Bank Negara Indonesia Syariah.
Source: PropertyGuru Group
Edited by Gordana Davila