PropertyGuru Group has announced its strategic partnership with Far East Organization to launch a dedicated luxury site, which will showcase Singapore’s premiere luxury residential developments, a first-of-its-kind collaboration between two of Singapore’s leaders in the real estate market.
The partnership is aimed at adding value to the business proposition for both companies by introducing a new concept to luxury property search, exclusively targeted at the high-net worth local and foreign real estate investor segment of the property market.
The Luxury Gallery enables prospective luxury property seekers to gain access to a collection of upscale residential real estate developments by Far East Organization in Singapore and makes information such as location, design features and floorplans are easily accessible to the discerning buyer.
Shaw Lay See, Director of Property Sales for Far East Organization shares her views on the rationale behind the Luxury Gallery: “Ultra luxury prime properties are likely to continue to be highly valued due to their limited availability, and given Singapore’s strong economic fundamentals, savvy investors recognise that Singapore real estate will continue to be a viable long-term investment for wealth preservation and accumulation. With digital space being one of the fastest growing markets in Asia, especially in countries where we have a presence in, creating an online Luxury Gallery with PropertyGuru is the obvious channel to meet the needs of our markets.”
“The launch of the Luxury Gallery forms an integral part of PropertyGuru’s ongoing strategy of growing its core business of offering property purchase options to the savvy property seeker. Our research shows that the demand for luxury residential properties continue to rise with keen interest from new and recurring investors,” echoed Steve Melhuish, Co-founder and Chief Executive Officer, PropertyGuru Group.