The online realty firm coined the ‘Uber’ of real estate will be launching in the USA as soon as the middle of 2017.
Purplebricks, an online agency that charges a flat fee to people trying to sell their home, has grown rapidly since its launch in the UK and last year expanded into Australia.
It has now chosen California as its launch state, presumably because it is deemed America’s ‘number 1’ state for total real estate transaction numbers.
Once it has launched in California the company intends to expand into other key US states via a controlled roll-out strategy.
As part of the launch, Purplebricks has hired Eric Eckardt as the group’s US chief executive. Eckardt is described by the company as a “real estate technology veteran” and the group plans to begin engaging hundreds of highly experienced, full-time real estate agents across California.
“Purplebricks is launching in the US, with a distinct offering, which aims to offer a better deal for customers and a compelling opportunity for highly skilled, experienced local real estate experts,” Eckardt said in a statement.
“Our plans are progressing well and we remain on-course to launch in the second half of 2017.”
Purplebricks founder and group chief executive Michael Bruce, meanwhile, added: “We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch.”