Purplebricks recently took out full-page advertisements in the Saturday and Sunday newspapers to thank its customers and Local Property Experts, stating that they had helped Purplebricks “change an entire industry for the better”.
Separately, July 9th Purplebricks announced to the stock exchange that following the purchase of 3m shares, media giant Axel Springer now has a 12.5% stake in the issued share capital of the company. It simultaneously announced that the purchase of Canadian online estate agency business Duproprio/ComFree has completed.
The prior weekend, the distinctive Purplebricks adverts were mainly white space with no images, and headed: “Save yourself from commisery.”
The text, with CEO Michael Bruce’s name at the bottom of it, read: “To the many thousands of customers who believed in us and trusted us to sell their home, we want to say thank you for helping us achieve what we have so far.
“According to new independent research, we sell our customers’ homes and help them complete faster than any of the top ten estate agency brands in the UK.
“Which is perhaps why tens of thousands of customers have written us such great Trustpilot reviews.
“We’re now the biggest estate agency brand in the UK, selling three times more properties than our nearest competitor.
“None of this would have been possible without our Local Property Experts, who give our customers such outstanding service. So, thank you all – for helping change an entire industry for the better.”
Read more here.
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