The 2nd Quarter saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time, according to a new report from Scanbuy. Among mobile barcode scanners, exactly half were aged 35 or older in Q2, representing a 22% increase from 41% share of scanners in Q1 and a 28% increase from 39% in Q4 2011.
69% of mobile barcode scanners were male in Q2, and the gender breakdown has not moved significantly from Q1, when 68% were male. Even so, this is a step up from Q4 2011, when 63% were male, indicating that the trend continues to favour male usage of these barcodes. According to survey results released in February 2012 by BrandSpark International, in association with Better Homes and Gardens, although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information.
Meanwhile, data from ScanLife’s ‘Mobile Barcode Trend Report Q2 2012’ indicates that the top 5 marketer campaigns that generated the most scans, by content, were: contest; loyalty program; social media; app download; and video.
So what does this mean? Placing a QR code on printed material that is seen, makes it easier for your customers (those with smart devices) to easily bring up additional information and more importantly to keep that information with them easily, rather than having to rip the page out of the magazine, or write down a number from a billboard.