Launched on November 28, a revamped REMAX.ca showcases the most extensive selection of homes listed for sale by RE/MAX and co-operating brokers (through CREA’s new Data Distribution Facility), giving consumers greater choice when shopping for real estate in Canada, from coast-to-coast. The new site also offers numerous interactive capabilities not currently found on other Canadian real estate websites. Those capabilities allow consumers to log on to REMAX.ca from their social/local or mobile device and compare properties, tag favourites, and share listings with others. The site is also custom-tailored to individual tastes and desires, offering timely and relevant content that matters, including suggested new properties, as well as alerts on new listings, price changes, and open houses.
“Moving to a cutting-edge website developed in responsive design will allow consumers to connect with us on whatever device they choose,” says David Brown, Executive Vice President, RE/MAX Promotions. “The mobile version of REMAX.ca is of particular interest because it enhances the customer experience through features such as ‘new properties near me’, driving directions, and the ability to share through social media channels. Ultimately, those qualities, combined with the enhanced search engine optimization, will serve to simplify the buying and selling process for today’s real estate consumer.”
Outstanding visual design, simple, clean and clear layout and navigation complete the perfect package. The user-friendly, feature-loaded site is the result of integrated feedback, following a comprehensive consumer research process. The technology caters to the ever-accelerating speed of business and evolving consumer appetites, providing critical information when, where and how it’s wanted.
“Consumers overall are definitely more savvy and sophisticated,” says Brown. “Their needs are more complex. When re-booting REMAX.ca, we were adamant that how we respond needs to be more multi-faceted and adaptive. This was an ideal opportunity to provide greater choice and an improved level of service in the marketplace, and we’re certain that it will be well-received. REMAX.ca is the most-visited real estate website in Canada after MLS.ca, but this will be a significant leap forward.”
On the other side of the transaction, the new site leads to better connectivity between RE/MAX realtors and potential clients, and result in increased visibility for realtors in their specific service areas. It also drives enhanced lead generation, both in terms of quantity and quality, fuelling business and bolstering productivity.
“The bottom line is we’re advancing the consumer experience, our network, and the industry overall,” says Brown. “As a company, it’s not enough to talk to the talk—we’re invested. We’re seriously committed to bringing positive change to the forefront, and this is just the beginning.”