REA Group has appointed an experienced marketing and advertising executive, Kieren Cooney, to the newly-created role of Chief Marketing Officer (CMO).
Mr Cooney joins REA Group after more than 20 years in senior marketing and telecommunications roles including his most recent position as CEO of Omnicom Interbrand. Prior to that, he held CMO positions with NBN Co and Telecom New Zealand.
His appointment will take effect in the coming months with Mr Cooney to be a part of REA Group’s Executive Leadership Team, reporting to CEO Tracey Fellows.
Commenting on the Mr Cooney’s appointment, Ms Fellows said: “The creation of the CMO role was designed to support REA Group’s expanding global footprint as well as its growth into property related services.
“Over the years, realestate.com.au has grown to become a much-loved brand among people looking to sell, rent or buy their home. There’s a tremendous opportunity to build on that brand in sectors that represent a natural extension of what we do well.
“We are excited by what Kieren can offer the business with his world-class experience. He will drive our global marketing strategy,” said Ms Fellows.
Commenting on what attracted him to the role, Mr Cooney said: “The opportunity to be part of a business with a clear ambition to help people navigate some of the biggest decisions of their lives was very appealing.
“However it was my interactions with the REA team, who are as welcoming as they are impressive, that really sealed the deal for me,” said Mr Cooney.
As part of the creation of the CMO role, Elizabeth Minogue Executive General Manager, Media will now also focus on the growth of REA’s Media and News/Lifestyle content experience from a global perspective.
