REA Group has appointed Val Brown to the role of Executive General Manager of Consumer Experience, effective immediately. She will be part of the company’s Executive Leadership Team, reporting to REA Group Chief Executive Officer, Tracey Fellows.
Val is responsible for driving the Group’s consumer product strategy for Australia’s leading property portals, realestate.com.au and Flatmates.com.au. With a specific focus on personalisation, her product, design and the way she engineers teams, she is able to create intuitive and smart products to help change the way people experience property.
Tracey Fellows, REA Group Chief Executive Officer, welcomed Val’s appointment.
“Creating richer and more engaging experiences for our consumers is critical to our success and differentiates us from our competitors,” Fellows said.
“Val brings extensive expertise to this role and has a long history of delivering great consumer and customer products, particularly through her most recent role as head of our mobile apps team.”
Val Brown, REA Group Executive General Manager – Consumer Experience, commented: “REA Group has the largest and most engaged audience of property seekers, sellers and daydreamers in Australia. I look forward to the challenge of further enriching their experience, while continuing to deliver value for our customers and real estate industry partners.”