Over three years ago the REA Group closed its New Zealand residential website – www.allrealestate.co.nz – and redirected clicks on the map on the home page to the former New Zealand competitor realestate.co.nz. At the same time, it continued to operate www.realcommercial.co.nz in parallel with its Australian commercial site, www.realcommercial.com.au.
A deal has now been negotiated between realestate.co.nz and the REA Group whereby at the end of February, realcommercial.co.nz will be closed and all links to the site redirected to the realestate.co.nz run primecommercial.co.nz.
This is another coup for the Alistair Helm run realestate.co.nz. It simultaneously removes a competitor from the market and drives their traffic to his site. It also gives him a strong marketing message in being able to promote the 26,000 commercial listings to the much larger Australian audience.
Primecommercial.co.nz currently receives around 18,000 visitors a month. This marketing relationship with the REA Group in Australia should see a significant increase in this over the coming months.