REA Group, a parent company of realestate.com.au one of the first property news reports for Amazon Alexa. This will give people a new way to consume property-related news on the go. Australians can now get a quick and efficient briefing on the latest property news at home while going about their day. All they have to do is ask Alexa, the cloud-based voice service from Amazon.
Realestate.com.au News uses Amazon’s voice recognition technology to provide a flash briefing of daily property news, curated from more than 1200 articles published on realestate.com.au/news each month and leveraging a network of more than 45 journalists nationally. It is currently the only skill that provides exclusive property news for smart home devices in Australia.
This latest innovation from REA Group is the company’s first move into voice technology and artificial intelligence, showcasing the Group’s commitment to working with new and emerging technologies which change the way people experience property.
Nigel Dalton, REA Group Chief Inventor, commented: “It’s still early days for having conversations with your technology, but we’re continuing to discover new ways to adapt and integrate that into our daily lives. We’ve started with voice-powered news content to see how consumers respond and will be using these insights to create an even more immersive AI experience.
“Today, home devices use a simple command system, but the technology of tomorrow will be smarter and more intelligent. Eventually, voice is going to be integrated into every piece of technology hardware we own, and we’ll be continuing to add more artificial intelligence into our product experiences to help users through their property journey.
“One day, Alexa will be consulted as if she were just another family member at the dinner table – in the same way, forward-thinking companies are starting to add AI company directors. Chances are in five years’ time, she could be the smartest ‘person’ in the room,” said Mr. Dalton.
Elizabeth Minogue, REA Group Executive General Manager – Media, commented: “Over the last few years, we’ve seen a dramatic shift in the way people consume news, whether that’s a move from print to digital, desktop to mobile, written content to video, and now to voice conversations and artificial intelligence.”
Minogue continues by saying that it’s great to offer this new way for people to consume their content in a fun and informative way. Realestate.com.au News’ traffic will continue to increase especially when it comes to news, guides, and lifestyle content. Mongue says it’s a growth of 47% year-on-year1.
SOURCE REA Group
Edited by Victoria Haviland
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